News On Japan

Japan's 'Generation Z' prefer 'authentic' shopping

TOKYO, Nov 09 (News On Japan) - Japanese young women tend to prioritize authenticity in their purchasing preferences, based on a survey for this year's Trend Awards.

SHIBUYA109 Lab announced the results of the 2023 Trend Awards following a survey of 510 young women from Generation Z.

In the cafe & gourmet category, the top spot was taken by "10 Yen Bread," a snack in the shape of a 10 yen coin filled with mozzarella cheese.

In the social media content category, "Hikiniki Pose" (Ground Meat Pose) performed by members of the junior high school YouTuber group "Chonmage Kozou" won first place.

109 has assessed that Generation Z has a tendency to place importance on 'authenticity' in their consumption habits, and that 'short videos' have become the mainstream way of gathering information.

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Prime Minister Ishiba has instructed relevant ministers to draft economic measures focused on addressing rising prices, strengthening growth, and ensuring safety and security.

A man who was placed on the public wanted list Thursday is suspected of playing a key role in a series of robberies in Tokyo and Saitama.

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Osaka City has handed over land for the Integrated Resort (IR) project, which will include a casino, after signing a contract to lease the land to the developer for 35 years at a monthly rent of 2.1 billion yen.

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Osaka City has handed over land for the Integrated Resort (IR) project, which will include a casino, after signing a contract to lease the land to the developer for 35 years at a monthly rent of 2.1 billion yen.

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In Japanese business culture, a 'playing manager' refers to a manager who oversees the team while also performing as a front-line player. This role is commonly assumed in the mid-managerial phase, often at the section chief level, where the experience and knowledge gained significantly impact the individual's career trajectory.