News On Japan

Price Surge Expected as New Rice Hits the Market

TOKYO - As the Japanese rice harvest season approaches, Tadahiko Komatsu, Chairman of the JA Zenno Akita Steering Committee, has made an emotional appeal: "We are hoping to raise rice prices to help out farmers, even if just a little."

What is happening in Akita, one of Japan’s leading rice-producing regions?

The rice plants, swaying under the weight of the ripening grains, are just weeks away from harvest.

Tomoki Kurose, Kurose Farm (46): "We’re finally having a good harvest, or at least a normal one. I’m happy to welcome a pleasant autumn."

In the past two years, rice farming has been heavily impacted by harsh natural conditions.

Kurose: "Last year, high temperatures affected both quality and yield. The year before, it was low temperatures and lack of sunlight that led to a poor harvest."

When temperatures fluctuate, the number of grains decreases, and the size of each grain shrinks. Moreover, recent years have seen unique damages.

Kurose: "When it rains heavily, it often comes down in torrents. Debris flows in, making it impossible to work."

In addition to natural influences, the soaring prices of fertilizers and machinery have also burdened producers.

Kurose: "Ten or fifteen years ago, machines that cost around 10 million yen now cost twice as much. It’s not just about this year; unless the base price of rice rises, it will be tough to keep farming."

In light of the ongoing challenges for farmers, JA Akita has decided to significantly increase the so-called "preliminary payment," the price at which they purchase rice from farmers.

The price of Akita Komachi rice will be 16,800 yen, a 4,700 yen increase from the previous year, the largest in the past decade. The Sakihokore variety, in its third year since its debut, will also see the same increase, bringing its price to 19,500 yen.

Komatsu: "Every time I visit the fields, I hear many saying they’re going to quit farming. It’s heartbreaking to hear. I hope raising rice prices will encourage farmers to keep going, even just one more time."

While the burden on farmers may be eased, it will affect the prices we pay.

At a rice specialty store in Saitama City, bags of rice line the shelves, some with labels indicating the new rice from Ibaraki Prefecture.

The store already has new rice in stock from regions that have begun shipping.

Kazue Shirakawa, Representative, Tsunoda Store: "The price has risen by about 1,000 yen per 5 kilograms."

The tension in the store is palpable. Shirakawa commented on what lies ahead.

Shirakawa: "Some say rice from Tohoku may cause prices in Kanto to drop a little, but no one knows for sure. Prices might stay high, and we could be stuck with it. Nobody knows."

Customers are highly sensitive to price changes.

Store Clerk: "The prices have gone up quite a bit."

Customer: "Even new rice is 13,500 yen for 30 kilograms of brown rice."

Store Clerk: "Some places are even more expensive. It’s a real headache for sourcing."

Despite the rising prices, rice is still selling out quickly.

Shirakawa: "New rice from Chiba came in, but it sold out almost immediately. We’re ordering the same amount as usual, but demand is really high."

Even while conducting this interview, the store received a call.

Shirakawa: "(Q: What was the call about?) ‘Do you have rice in stock?’ (Q: Do you get many of these calls?) Yes, a lot. Every time we answer the phone, it’s ‘Do you have rice?’ and we’re a rice store."

The store is urging consumers to stay calm when buying rice.

Shirakawa: "Freshness is crucial for rice, so it’s best to come just before you finish your current supply, have it milled, and take it home."

Source: ANN

News On Japan
POPULAR NEWS

Japan's World Cup campaign begins on June 14 when the Samurai Blue face the Netherlands at Dallas Stadium in Texas, a clash that will showcase some of the game's most talented players and pit two ambitious teams against one another in a crucial Group F opener. While Japan arrives without injured winger Kaoru Mitoma, one of its most recognizable stars, the squad still boasts a wealth of talent drawn from Europe's top leagues.

The Japan Meteorological Agency (JMA) announced that an El Niño phenomenon is believed to have developed this spring, warning that Japan is likely to experience above-average temperatures nationwide this summer despite the climate pattern's traditional association with cooler summers.

Narita International Airport Corporation is expected to announce next month that it will apply to the national government for project certification as part of the process to enable compulsory land acquisition for the construction of a new runway at Narita Airport, according to sources familiar with the matter.

A fire broke out at Arima Inari Shrine near the Arima Onsen hot spring resort area in Kobe on the night of June 9th, destroying multiple buildings and leaving an elderly Shinto priest and his wife with minor injuries.

Japan's national soccer team arrived in Nashville, Tennessee, on June 8th from Monterrey, Mexico, where it had been conducting a pre-World Cup training camp, and held its first practice session at its base camp for the FIFA World Cup in North America.

MEDIA CHANNELS
         

MORE Business NEWS

The Bank of Japan is set to raise its policy interest rate from 0.75% to 1.0% at its monetary policy meeting on June 15th and 16th, a move that could mark another step in the central bank's gradual shift away from ultra-loose monetary policy as inflation remains elevated and the yen continues to weaken.

The contemporary corporate field across Japan is undergoing a profound digital transformation as forward-thinking organizations strive to maintain their market competitiveness in a globalized economy.

Japan's corporate goods prices rose 6.3% in May from a year earlier, marking the fastest pace of increase in more than three years as higher oil and petrochemical costs linked to tensions in the Middle East pushed up wholesale prices.

The Bank of Japan is increasingly expected to raise its policy interest rate to 1.0% at next week's monetary policy meeting, responding to growing concerns that inflation could rise faster than previously anticipated due to soaring oil prices and other cost pressures.

The number of restaurant bankruptcies in Japan reached a record high for the January–May period, highlighting mounting pressures from rising costs, labor shortages, and increasingly cautious consumer spending.

Casio Computer, the company behind some of Japan’s most iconic consumer electronics including calculators, digital cameras, electronic musical instruments, and the G-SHOCK watch, is pursuing a new strategy aimed at reviving its tradition of product innovation.

Nippon Steel plans to invest up to $2.5 billion, or approximately 400 billion yen, over the next three years in the Mon Valley Works steel complex in Pennsylvania, one of the key facilities operated by U.S. Steel, the American steelmaker it acquired in 2025.

Japan's economy grew at an annualized rate of 1.8% in the January–March quarter of 2026, according to revised gross domestic product (GDP) data released by the Cabinet Office, with the figure marked down from the preliminary estimate due largely to weaker-than-expected capital investment.