News On Japan

Japan’s Powder Boosts Economy

SAPPORO, Feb 26 (News On Japan) - As March approaches, while some regions in Japan struggle with heavy snowfall, foreign tourists continue to arrive in search of the country’s renowned winter sports experience.

According to a survey by the Japan Tourism Agency, skiing and snowboarding were the most common activities among international visitors during their stay.

Travel analyst Toriumi explains the economic impact:

"In 2023 alone, 546,800 foreign tourists visited ski resorts, contributing an estimated 64 billion yen to the economy."

Japan’s high-quality snow—often referred to as ‘Japow,’ a blend of "Japan" and "powder snow"—has become a globally recognized brand among skiers. Compared to international resorts, Japan offers a cost-effective skiing experience, with lift passes typically priced between 5,000 and 8,000 yen per day, while popular destinations such as Whistler in Canada charge over 30,000 yen. Japan’s reputation for safety, well-maintained facilities, and high-quality gondolas further enhances its appeal, making it a top choice for foreign skiers.

However, as more tourists seek Japan’s winter sports, reports of accidents and rescues are increasing. According to the Hokkaido Police, foreign nationals accounted for 57% of all backcountry ski rescue cases in 2023, a number that has been rising since 2021.

Sasaki, chairman of the Hokkaido Mountain Guide Association, notes a surge in international visitors:

"This year, I receive emails from overseas almost daily, asking about available tour slots—something that never happened before."

Regarding the increase in accidents, Sasaki explains:

"In Europe, venturing off designated ski courses can lead to life-threatening crevasses, so only those with the necessary knowledge and gear attempt it. However, in Japan, many visitors lack proper equipment and experience, which is contributing to the rise in accidents."

While ski resorts and local authorities have placed multilingual warning signs and posters, enforcing safety remains a challenge. Even a single person breaking the rules can lead others to follow, increasing the risk. Sasaki emphasizes the importance of raising awareness:

"To ensure foreign visitors understand the risks, we need creative approaches to disseminate safety information effectively."

Backcountry skiing poses particular dangers. According to Japan’s Ministry of Land, Infrastructure, Transport and Tourism, essential safety gear includes shovels, avalanche beacons, and two-way radios. Mountain guides also recommend GPS mapping apps for smartphones.

Sasaki stresses the importance of proper equipment:

"Powder snow in restricted areas is untouched, creating deep, soft drifts—sometimes up to two meters deep. If someone gets trapped, climbing out can be nearly impossible without help. That’s why carrying radios and safety gear is crucial."

While Japan’s renowned powder snow continues to attract international visitors, ensuring their safety remains a pressing issue. Authorities are considering stricter safety measures and broader multilingual outreach to prevent accidents and protect both visitors and rescue teams.

Source: ABEMAニュース

News On Japan
POPULAR NEWS

A deepening labor shortage in Japan’s construction industry is beginning to impact homebuyers, with some experiencing delays of more than six months before construction can even begin due to a lack of available carpenters.

From April 1st, a new regulation took effect across Osaka Prefecture requiring all restaurants with a customer seating area larger than 30 square meters to become entirely smoke-free indoors—unless they install a designated smoking room. Establishments violating the rule face fines of up to 50,000 yen, while customers may be fined up to 30,000 yen.

The Imperial Household Agency launched an official YouTube channel on April 1st to introduce the activities of Emperor Naruhito and Empress Masako.

Japan's new fiscal year began on April 1st, with companies across the country holding entrance ceremonies to welcome new employees.

The Japanese government has released an updated damage forecast for a potential Nankai Trough megaquake, estimating that up to 298,000 people could die in the worst-case scenario. This projection reflects a slight reduction from the previous estimate of 332,000 deaths made 13 years ago.

MEDIA CHANNELS
         

MORE Business NEWS

The prototype line for next-generation semiconductors developed by Rapidus is now ready, as a nationwide initiative to boost Japan's chip industry takes a major step forward in Hokkaido.

The Japanese government approved a cabinet ordinance on April 1st to introduce a new pre-screening system for foreign companies investing in Japan. The revised regulation will take effect on May 19th.

The Bank of Japan's March Tankan survey, a key quarterly economic report, showed that business sentiment among large manufacturers has deteriorated for the first time in four quarters.

Tokyo has made it mandatory to install solar panels on newly built houses starting April 1st, as part of its broader effort to halve greenhouse gas emissions by 2030.

The new fiscal year began on April 1st, with companies across the Kansai region holding entrance ceremonies to welcome new employees.

Japan's new fiscal year began on April 1st, with companies across the country holding entrance ceremonies to welcome new employees.

Sukiya, one of Japan's leading beef bowl restaurant chains, announced it will temporarily close nearly all of its stores after an insect was found in a food item served at one of its outlets.

Fuji Television announced a sweeping overhaul of its management structure on March 27th, including the retirement of longtime executive Hisashi Hieda, who served on the board for 41 years.