Tottori and Jordan Form Sand Alliance

Apr 24, 2025 | News On Japan

OSAKA - Tottori Prefecture and the Kingdom of Jordan, both exhibitors at Expo 2025 Osaka-Kansai, have formed a symbolic partnership dubbed the "Sand Alliance," uniting over their shared cultural and environmental connection to sand.

At the Kansai Pavilion, Tottori’s display—titled "Tottori Infinite Sand Dunes"—features a landscape recreated with sand surrounded by mirrors to evoke the region’s famous dunes. Meanwhile, Jordan’s pavilion offers an immersive experience with its vivid red desert sand, allowing visitors to touch and feel the texture of the Middle Eastern terrain.

Seeking to strengthen ties through this mutual theme, the two regions have agreed to collaborate on joint promotional campaigns under the "Sand Alliance" framework.

"It feels like a new day of exchange through sand has begun," said Tottori Governor Hirai. "And since our partner is Jordan, we're ready to 'step with Jordan'," he added, playing on the Japanese phrase "ayumi yoru dan" (歩み寄る段), meaning "to come together."

Governor Hirai also expressed interest in expanding the sand alliance to include other countries in the future.

Source: KTV NEWS

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