News On Japan

Spectators Soak Up Rainy Sanja Festival

TOKYO - The Sanja Festival at Asakusa Shrine in Tokyo, a signature early-summer tradition of the downtown area, reached its peak on Saturday as groups of local carried mikoshi through the streets in the main 'Rengo Togyo' procession despite the rain.

Around 100 mikoshi from neighborhood associations appeared one after another, drawing cheers from the crowd as their brilliant decorations and vibrant energy lit up the grey skies. Spectators, umbrellas in hand, lined the streets to watch the lively parade, captivated by the spectacle of tradition and community spirit unfolding in the heart of old Tokyo.

The Sanja Festival, one of Tokyo’s most iconic Shinto celebrations, traces its origins back to the early Edo period and honors the three men who founded Asakusa Shrine—Hinokuma Hamanari, Hinokuma Takenari, and Hajino Nakatomo. According to legend, in the year 628, the Hinokuma brothers, who were fishermen, pulled a small statue of the Bodhisattva Kannon from the Sumida River. Hajino, a wealthy landlord and devout Buddhist, recognized its significance and converted the brothers to Buddhism. The three went on to enshrine the statue and propagate the faith, eventually leading to the establishment of Sensō-ji Temple, and later Asakusa Shrine to venerate the three founders. These three figures are deified as the "Three Great Men" of Asakusa, or "Sanja," from which the festival gets its name.

Over the centuries, the festival evolved from a modest religious observance into a grand public spectacle, becoming particularly prominent during the Tokugawa shogunate when it was officially recognized and supported by the ruling samurai class. Held annually in May, the Sanja Festival became a way for local residents to express their devotion, solidarity, and cultural identity. It served not only as a spiritual celebration but also as a display of Edo-style pride, craftsmanship, and communal strength. The tradition of carrying mikoshi—portable shrines believed to house the spirits of the deities during the festival—began as a symbolic gesture to allow the kami to tour and bless the local neighborhoods. Over time, the mikoshi processions grew into one of the most anticipated parts of the event, with each district of Asakusa competing to outshine the others in pageantry and vigor.

Today, the festival draws over a million visitors across its three-day span, particularly on the Saturday of the main procession known as the Rengo Togyo, when approximately 100 mikoshi from neighborhood associations are carried through the streets. Participants dressed in traditional happi coats and tabi shoes shout in rhythm as they shoulder the weighty shrines, parading through the historic downtown under flags and banners. The atmosphere blends reverence and exuberance, often accompanied by music, food stalls, and crowds of tourists. Despite modern influences and occasional weather disruptions like this year’s rain, the Sanja Festival continues to be a vivid reminder of Tokyo’s deep cultural roots and the enduring power of community-driven tradition.

Source: Kyodo

News On Japan
POPULAR NEWS

Toyota Motor will begin operating fully autonomous taxis in 2027 through a partnership with U.S. self-driving technology company Waymo, marking a major step in the Japanese automaker's efforts to expand driverless transportation services.

Mount Fuji has received its first snowcap of the season, the Japan Meteorological Agency announced on October 30, after temperatures at the summit plunged to minus 9.4 degrees Celsius, marking the arrival of winter conditions on Japan's highest mountain.

U.S. intelligence agencies suspect that a Chinese female intelligence operative developed a close relationship with Nvidia CEO Jensen Huang in an attempt to obtain confidential corporate and U.S. government information, according to a report published by The New York Times on October 29th.

The Japanese government has asked major telecommunications operators to forcibly block access to websites believed to contain personal information stolen in a cyberattack on GMO, it emerged on October 29th, as authorities moved to prevent further exposure of sensitive data online.

Typhoon No. 31 was located near Minamitorishima Island in the Pacific Ocean, as of 3 a.m. on October 30, and was expected to approach the Ogasawara Islands south of Tokyo over the October 31-November 1 weekend while maintaining very strong intensity, bringing a growing risk of dangerously high waves, powerful swells and extremely rough seas.

MEDIA CHANNELS
         

MORE Travel NEWS

Hokkaido University's famous ginkgo avenue in Sapporo has reached its peak autumn color, attracting residents and tourists to the campus ahead of the two-day Hokudai Golden Leaf Festival on October 31 and November 1, an event that drew 35,000 visitors last year.

A spectacular illumination of the Hashigui Rocks, a nationally designated natural monument in Kushimoto, Wakayama Prefecture, is set to begin on October 30, transforming a series of unusual coastal rock formations into a colorful nighttime attraction.

Japan's first major cold spell of the season brought snow, freezing winds and record-low autumn temperatures across the country, with 639 observation points registering their coldest readings of the season on October 29, while forecasts issued that evening indicated that temperatures would recover on October 30 as rain spread across much of the country.

Typhoon No. 31 was located near Minamitorishima Island in the Pacific Ocean, as of 3 a.m. on October 30, and was expected to approach the Ogasawara Islands south of Tokyo over the October 31-November 1 weekend while maintaining very strong intensity, bringing a growing risk of dangerously high waves, powerful swells and extremely rough seas.

Japan's first significant snowfall of the season has brought winter conditions to Hokkaido and northern Honshu, with snow depths exceeding 10 centimeters in several mountain and inland locations on October 28, while a fresh wave of cold air is expected to bring further snowfall over the weekend of October 31 and November 1.

Osaka's iconic Tsutenkaku Tower celebrated the 70th anniversary of its reopening on October 28, marking seven decades since the landmark was rebuilt in 1956 as a symbol of the city's postwar recovery, while new attractions continue to draw visitors to the surrounding Shinsekai entertainment district.

A magnitude 5.4 earthquake struck northeastern Chiba Prefecture at around 12:07 a.m. on October 29, registering a maximum intensity of 5-lower on Japan's seven-level seismic scale and sending tremors across a wide area of eastern and central Japan, including Narita Airport, where footage captured the moment of shaking.

Japan will introduce a major overhaul of its tax-free shopping system for foreign visitors on November 1, replacing immediate tax exemptions at stores with a refund system that requires travelers to pay the full consumption tax upfront and claim reimbursement when leaving the country, a change expected to reshape retail strategies and purchasing behavior across the tourism industry.