Sony to set up new electric vehicle unit, mulls entering market: CEO

Kyodo -- Jan 05
Sony Group Corp. will set up a new unit in the spring for electric vehicles as it explores the possibility of launching them commercially, its CEO said Tuesday.

Speaking at a press preview ahead of the annual Consumer Electronics Show in Las Vegas, Sony Group Chairman and CEO Kenichiro Yoshida said the new unit, Sony Mobility Inc., will aim to make the best use of artificial intelligence and robotics technology for EV development.

The announcement by the Japanese electronics and entertainment giant came at a time when global competition has been intensifying over the development of EVs, with many automakers shifting to such vehicles for carbon emission reductions.

Nonautomakers including Apple Inc. are also reportedly considering entering the market.

At the same event in 2020, Sony unveiled a prototype EV, the Vision-S, equipped with technology for autonomous driving and aimed at enhancing the safety and comfort of mobility.

Yoshida on Tuesday unveiled an SUV prototype of the Vision-S model.