News On Japan

Seeking Reality in an Age of Diagnosis Familiarity: The Reiwa Era's Astrology Boom

TOKYO - Anzu Maron, who started fortune-telling on YouTube in 2020, now boasts a following of 250,000 subscribers after three years. She expresses that keeping up with the constant changes can be overwhelming, finding solace in fortune-telling.

Seeking Reality in an Age of Diagnosis Familiarity: The Reiwa Era's Astrology Boom

"I want to know the reality, but it's hard when it's put in a harsh context," reveals the candid feelings of her clients. In a generation accustomed to diagnostic content, the focus is more on the results and numbers rather than the type of fortune-telling method.

Anzu Maron has 250,000 subscribers on her YouTube channel "あんずまろん". In just two years since she began her activities, she has authored more than seven books. With over 2,000 external site followers, she received a special award in 2023. To change the "scary and suspicious" image of fortune-telling, she engages in various activities such as writing for different media, supervising and nurturing a group of fortune-tellers, and producing the fortune-telling x character content "HoshiTaro".

Perhaps due to the current social unrest, fortune-telling has been thriving in recent years. Star fortune-tellers have emerged on television programs, and the venues for fortune-telling have shifted online due to the impact of the COVID-19 pandemic. Despite skepticism and disbelief surrounding fortune-telling, the industry continues to attract interest. Whether seen as dubious or not, the fascination with fortune-telling persists, reflecting the public's desire for guidance and reassurance in uncertain times.

Source: Oricon

News On Japan
POPULAR NEWS

Japan began applying a new numerical alcohol threshold for dangerous driving offenses on July 21, introducing a clearer standard for cases involving impaired driving that could lead to fatal accidents.

Prime Minister Sanae Takaichi's government approved its first annual basic economic and fiscal policy on Tuesday, pledging "responsible and proactive fiscal policy" and envisioning about 370 trillion yen in public- and private-sector investment in strategic industries through fiscal 2040.

A covert network of shuttle tankers is carrying crude through the increasingly dangerous Strait of Hormuz as renewed fighting between the United States and Iran disrupts shipping and raises concerns over how Japan will secure the oil it needs.

Russian Deputy Foreign Minister Andrey Rudenko has criticized moves by Japanese and Ukrainian companies to cooperate on drone technology, warning that such ties would be regarded by Moscow as a "clear hostile act."

The rainy season ended in the Kanto-Koshin and Tokai regions on July 20 as strengthening high pressure brought intense heat across Japan, with temperatures forecast to reach 38 C in Kumagaya, Saitama Prefecture, and Kofu.

MEDIA CHANNELS
         

MORE Business NEWS

Tokyo stocks rebounded sharply on July 21 as investors bought back semiconductor and artificial intelligence-related shares after last week’s steep selloff, while attention shifted to upcoming U.S. technology earnings and the government’s new economic policy roadmap.

Japanese cash equities were closed for Marine Day on July 20, leaving investors to assess whether Tokyo can stabilize after last week’s technology-led rout as oil prices rose above $90 a barrel, the yen remained near four-decade lows and global markets braced for another test of the artificial intelligence trade.

Apple has raised prices for iPhones sold in Japan, with the top-end iPhone 17 Pro Max now costing more than 210,000 yen, as the prolonged weakness of the yen increases the local cost of products priced and managed in US dollars.

A tanker carrying about 1 million barrels of Mexican crude oil arrived off Yokkaichi, Mie Prefecture, on the morning of July 17, marking Japan's first such delivery since the Strait of Hormuz was effectively closed.

Tokyo stocks plunged on July 17 as a global selloff in semiconductor and artificial intelligence-related shares pushed the Nikkei 225 into correction territory, while Middle East tensions, higher oil prices and persistent yen weakness added to pressure on investors.

Nissan Motor unveiled a fully redesigned Elgrand minivan on July 17, marking the model's first complete overhaul in 16 years, while introducing a new brand message as the automaker seeks to rebuild its business and revive sales.

Seven & i Holdings is considering investing several hundred billion yen in Zabka Group, Poland's largest convenience store operator, as the Japanese retailer seeks to expand its presence in Europe.

Japanese manufacturers including Fanuc, Yaskawa Electric, Fujitsu, Hitachi, Kawasaki Heavy Industries and Komatsu announced new artificial intelligence initiatives on July 16 as Nvidia expanded its partnerships with Japan's robotics and industrial sectors.