Rui Hachimura Unleashes Thunderous Dunk in Asahi Super Dry's New Commercial

Jan 31, 2024 | News On Japan

TOKYO - Asahi Beer is set to release a new television commercial for "Asahi Super Dry," entitled "The Sharp Taste of Excellence. Rui Hachimura," commencing February 1.

The commercial aims to convey the "vibrant deliciousness" of Super Dry through the dynamic basketball play of Rui Hachimura. To clearly communicate the distinctive sharp taste of Super Dry, Hachimura's parabolic shot trajectory symbolizes the "satisfying sensation upon drinking," while a powerful dunk represents the "immediate crispness" one feels.

Filmed in Los Angeles, the making-of footage for the commercial captures Hachimura approaching the shoot with all the gritty seriousness of being in an actual game, showcasing his skillful jump shots and dunks.

In addition, in an interview video, Hachimura discusses various topics such as "the honor of appearing in a TV commercial for Japan's number one beer brand," "his personal enjoyment of beer," "the popularity of basketball in Japan," and "what is necessary for basketball to become a lifelong sport."

Source: Oricon

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