TOKYO, Feb 05 (News On Japan) - In an innovative approach to expansion, fast-food chain Burger King is set to launch the "Let's Build Burger King" campaign, inviting the public to assist in identifying vacant properties suitable for new outlets. Contributors whose suggestions lead to a new store will be rewarded with 100,000 yen.
Originating from the United States, Burger King is renowned for its flame-grilled 100% beef patties, offering burgers that are notably larger than the average. The chain, which once exited Japan in 2001 due to fierce price competition, made a triumphant return in 2007. It has been on a rapid expansion spree, opening over 30 new outlets annually in the past three years by capitalizing on locations previously occupied by competitors such as McDonald's.
Visitors to Burger King are particularly drawn to the chain's substantial offerings, with regular patrons expressing high satisfaction with the quality and size of the meals. The latest addition to their menu, the "Great King Yeti The One Pounder," featuring four beef patties, underscores Burger King's commitment to offering hardy meals.
The "Let's Build Burger King" campaign stems from the challenges in locating suitable properties for new outlets. BKJP Holdings' Yuta Noda explains the goal is to triple the number of stores to about 600 nationwide within four years. Ideal locations are those with good access, regardless of being in urban or suburban areas, with a preference for ground-floor properties ranging from 40 to 65 tsubos (approx. 132 to 214 square meters).
The campaign kicks off at 1 PM on February 5th, inviting everyone across the country to contribute to Burger King's expansion by providing leads on potential new store locations.
Source: MBS NEWS
