Business | Feb 05

Burger King Offers 100,000 Yen Reward for Vacant Property Lead

TOKYO, Feb 05 (News On Japan) - In an innovative approach to expansion, fast-food chain Burger King is set to launch the "Let's Build Burger King" campaign, inviting the public to assist in identifying vacant properties suitable for new outlets. Contributors whose suggestions lead to a new store will be rewarded with 100,000 yen.

Originating from the United States, Burger King is renowned for its flame-grilled 100% beef patties, offering burgers that are notably larger than the average. The chain, which once exited Japan in 2001 due to fierce price competition, made a triumphant return in 2007. It has been on a rapid expansion spree, opening over 30 new outlets annually in the past three years by capitalizing on locations previously occupied by competitors such as McDonald's.

Visitors to Burger King are particularly drawn to the chain's substantial offerings, with regular patrons expressing high satisfaction with the quality and size of the meals. The latest addition to their menu, the "Great King Yeti The One Pounder," featuring four beef patties, underscores Burger King's commitment to offering hardy meals.

The "Let's Build Burger King" campaign stems from the challenges in locating suitable properties for new outlets. BKJP Holdings' Yuta Noda explains the goal is to triple the number of stores to about 600 nationwide within four years. Ideal locations are those with good access, regardless of being in urban or suburban areas, with a preference for ground-floor properties ranging from 40 to 65 tsubos (approx. 132 to 214 square meters).

The campaign kicks off at 1 PM on February 5th, inviting everyone across the country to contribute to Burger King's expansion by providing leads on potential new store locations.

Source: MBS NEWS

MORE Business NEWS

Mimurotoji Temple in Uji City, Kyoto Prefecture, known for its beautiful flowers, is currently celebrating the peak bloom of approximately 250 weeping plum trees, delighting visitors with the arrival of spring.

The world's largest projection mapping has lit up the walls of Tokyo Metropolitan Government Building, standing over 240 meters tall. The opening ceremony also included the certification ceremony for the Guinness World Record.

Isn't it beautiful? In a flask containing a substance with a deep purple hue, Professor Akira Kitagishi from Doshisha University is conducting an experiment that may create a groundbreaking therapeutic drug.

A long-standing Japanese restaurants in Beijing has been forced to close, suffering the impact of a three-year-long zero-COVID policy and the backlash from Japan's policy to release treated water from Fukushima's stricken nuclear plant.

Rice and nori are a perfect match. Whether it's in onigiri or sushi rolls, the aroma of seaweed is irresistible.