Burger King Offers 100,000 Yen Reward for Vacant Property Lead

TOKYO, Feb 05 (News On Japan) - In an innovative approach to expansion, fast-food chain Burger King is set to launch the "Let's Build Burger King" campaign, inviting the public to assist in identifying vacant properties suitable for new outlets. Contributors whose suggestions lead to a new store will be rewarded with 100,000 yen.

Originating from the United States, Burger King is renowned for its flame-grilled 100% beef patties, offering burgers that are notably larger than the average. The chain, which once exited Japan in 2001 due to fierce price competition, made a triumphant return in 2007. It has been on a rapid expansion spree, opening over 30 new outlets annually in the past three years by capitalizing on locations previously occupied by competitors such as McDonald's.

Visitors to Burger King are particularly drawn to the chain's substantial offerings, with regular patrons expressing high satisfaction with the quality and size of the meals. The latest addition to their menu, the "Great King Yeti The One Pounder," featuring four beef patties, underscores Burger King's commitment to offering hardy meals.

The "Let's Build Burger King" campaign stems from the challenges in locating suitable properties for new outlets. BKJP Holdings' Yuta Noda explains the goal is to triple the number of stores to about 600 nationwide within four years. Ideal locations are those with good access, regardless of being in urban or suburban areas, with a preference for ground-floor properties ranging from 40 to 65 tsubos (approx. 132 to 214 square meters).

The campaign kicks off at 1 PM on February 5th, inviting everyone across the country to contribute to Burger King's expansion by providing leads on potential new store locations.

Source: MBS NEWS

Japan Troops Begin Bear Countermeasures

The worsening string of bear incidents across Akita Prefecture has prompted the deployment of the Ground Self-Defense Force to assist in countermeasures. On November 5th, fifteen members of the 21st Infantry Regiment based at the Akita garrison were sent to Kazuno City, where they began support activities such as transporting box traps for capturing bears.

What Is Sanaenomics?

The economic policy bannered by Prime Minister Takaichi as “Sanaenomics” is beginning to take shape, with expectations centering on lower gasoline prices and the restart of electricity and gas subsidies even as critics say the program’s substance remains unclear and insufficiently developed.

Typhoon No. 26 Forming, May Impact Japan

As of 3 p.m. on November 5th, a tropical depression over the sea near the Caroline Islands was slowly moving northward, with the Japan Meteorological Agency forecasting that it would develop into a typhoon within the next 24 hours. Once it forms, it will be designated as Typhoon No. 26.

Morning-After Pill to Be Sold Over the Counter by Year-End

Emergency contraceptive pills, used to prevent unintended pregnancies, are set to become available over the counter in Japan as early as by the end of this fiscal year, marking a major shift after nearly a decade of debate.

Crimes by U.S. Military Personnel Hit Record High in Okinawa

The number of U.S. military personnel arrested for criminal offenses in Okinawa has reached 77 so far this year, already surpassing the record total for all of 2024 as of the end of September.

MEDIA CHANNELS

MORE Business NEWS

Nissan to Sell Yokohama Headquarters for 97 Billion Yen

Nissan Motor announced on November 6th that it will sell its Yokohama headquarters building for 97 billion yen as part of a broader restructuring plan, while continuing to occupy the property under a lease agreement.

Japan's Real Wages Fall 1.4% in September, Marking Ninth Straight Month of Decline

Real wages in Japan fell 1.4% in September from a year earlier, marking the ninth consecutive month of decline, as rising prices continued to outpace wage increases, according to data released by the Ministry of Health, Labour and Welfare.

Space Business Growth Expected to Accelerate Under Takaichi

Japan’s space industry is gaining new momentum under Prime Minister Takaichi’s vision of building a “strong economy,” with the sector identified as a key target for strategic investment alongside AI and energy security.

Nintendo Forecasts Record 2 Trillion Yen in Sales, Raises Switch 2 Outlook

Nintendo has raised its forecast for the upcoming fiscal year ending in March 2026, projecting revenue to exceed 2 trillion yen for the first time.

Nutria Infestation Expands Across Western Japan, Farmers Ravaged

Farmers across western Japan are facing mounting losses from the growing population of nutria, large semi-aquatic rodents originally brought from South America. Once imported for their fur, the animals have become a major agricultural pest, chewing through crops and spreading rapidly into urban areas.

Second Bird Flu Case of the Season, Massive Culling Underway

An outbreak of highly pathogenic avian influenza has been confirmed at a poultry farm in Eniwa City, Hokkaido, prompting authorities to begin culling operations on Sunday afternoon.

Tokyo Apartments Blow Past 100 Million Yen; What’s Driving the Spike

Condominium prices show little sign of cooling as even secondhand units in central Tokyo are routinely listed above 100 million yen, with a recent survey indicating the average price of new condominiums launched in the 23 wards in the first half of this fiscal year reached about 133.09 million yen and resale units have exceeded 100 million yen for five consecutive months, underscoring a market in which construction and labor costs have jumped, demand has spilled over into used stock, and buyers are being urged to scrutinize properties more carefully.

Nikkei Closes at Record High, Surpassing 52,000 Yen for the First Time

The Nikkei Stock Average closed at a record high of 52,411 yen on October 31st, up 1,085 yen from the previous day, marking the first time in history it has ended above the 52,000-yen level. This is the third consecutive day the index has reached a new all-time closing high.

< 2 3 4 5 >