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Seven-Eleven, Dentsu Launch New Advertising Venture

TOKYO - Seven-Eleven Japan announced that it will establish a new company with CyberAgent and Dentsu to develop advertising services, using digital signage installed in its stores to deliver targeted advertisements based on real-time conditions.

The new venture will distribute advertisements on digital displays in Seven-Eleven stores, tailoring content according to factors such as the time of day, weather conditions, product inventory levels, and other store-specific circumstances.

Seven-Eleven plans to expand the number of stores equipped with digital signage as part of a broader effort to grow its advertising business. The company aims to increase revenue from advertising and related operations to 20 billion yen by fiscal 2030.

Source: テレ東BIZ

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Typhoon No. 30 (Champer) was rapidly intensifying east of the Philippines at 3 a.m. on October 21, developing into a large and extremely violent storm with maximum sustained winds of 60 meters per second and gusts reaching 85 meters per second, as forecasters warned of severe weather across Okinawa later this week and potentially heavy rainfall in western Japan early next week.

Japan's H3 rocket successfully launched the Martian Moons eXploration (MMX) spacecraft from the Tanegashima Space Center in Kagoshima Prefecture on the morning of October 20th, placing the probe into its planned orbit in the first stage of a mission to collect samples from one of Mars' moons and return them to Earth.

Motorcycle owners across Japan can now choose their preferred license plate numbers under a new system introduced by the Ministry of Land, Infrastructure, Transport and Tourism on October 19th, with popular numbers allocated by lottery and applications costing between 2,500 and 3,000 yen.

Nearly one in three large companies in Japan have experienced a data leak or a suspected breach, according to a survey released by Teikoku Databank on October 19th, highlighting growing concerns over corporate information security as unauthorized access incidents continue to affect businesses across the country.

Atsumi Harasawa, a 59-year-old lawyer making her first bid for mayor, won Yokohama's mayoral election on October 18, defeating former Mayor Takeharu Yamanaka, whose resignation over allegations of workplace bullying prompted the vote.

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Tokyo stocks rebounded on October 21, with the Nikkei 225 closing 545.82 points higher at 64,621.24, a gain of 0.85%, as stronger U.S. equities, renewed buying in technology shares and encouraging Japanese export figures helped the market recover from two consecutive sessions of losses.

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Japan's Nikkei 225 Stock Average closed at 64,075.42 on October 20th, falling 841.28 points, or 1.30%, as renewed selling in semiconductor and artificial intelligence-related shares, rising oil prices and concerns over inflation pushed Tokyo stocks lower for a second consecutive session.

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Japan's Nikkei Stock Average closed 407.59 points lower at 64,916.70 on October 19, a decline of 0.62%, recovering from an intraday plunge of more than 1,400 points as concerns over artificial intelligence investment weighed on semiconductor and technology shares, while buying in banks, utilities and other domestic sectors helped the broader TOPIX index finish slightly higher.

International hacking group Qilin has claimed responsibility for a ransomware attack on subsidiaries of Keio Railway in late September, publishing images allegedly showing internal company documents and displaying a countdown believed to indicate a deadline for releasing stolen data, while the railway operator said it is investigating the claims.

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Burger King Japan has announced that approximately 11.18 million records containing personal information of its official app members were leaked following unauthorized access to its systems between October 2 and October 7.