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Seven-Eleven, Dentsu Launch New Advertising Venture

TOKYO - Seven-Eleven Japan announced that it will establish a new company with CyberAgent and Dentsu to develop advertising services, using digital signage installed in its stores to deliver targeted advertisements based on real-time conditions.

The new venture will distribute advertisements on digital displays in Seven-Eleven stores, tailoring content according to factors such as the time of day, weather conditions, product inventory levels, and other store-specific circumstances.

Seven-Eleven plans to expand the number of stores equipped with digital signage as part of a broader effort to grow its advertising business. The company aims to increase revenue from advertising and related operations to 20 billion yen by fiscal 2030.

Source: テレ東BIZ

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A fire that broke out in a densely populated residential area of Fukui City early on June 10 left one person dead, destroyed multiple homes, and triggered panic among local residents as flames spread rapidly through the neighborhood.

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Seven-Eleven Japan announced that it will establish a new company with CyberAgent and Dentsu to develop advertising services, using digital signage installed in its stores to deliver targeted advertisements based on real-time conditions.

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