Apple increases iPhone 13 prices in Japan ahead of iPhone 14 launch in Autumn
日本販売の「iPhone」など値上げ 円安が影響か
As first reported by Nikkei Asia and confirmed by 9to5Mac, the iPhone prices have just been updated on Apple Japan’s website and are likely effective for retail stores in the country. An Apple Online Store page on the Web Archive confirms that prices have recently been adjusted.
For instance, the cheapest iPhone currently available from Apple, which is the 64GB third-generation iPhone SE, has gone up from 57,800 yen ($423) to 62,800 yen ($459). The entry-level model of the iPhone 13 Pro, which comes with 128GB of storage, now costs 144,800 yen ($1,060), while the previous price was 122,800 yen ($899).
As you can see, iPhone prices in Japan were even lower than in the United States. Unfortunately, Japan’s local currency has lost about 15% of its value compared to the US dollar in the last three months, which ultimately has an impact on the price of imported products.
Despite the price increase, iPhone sales in Japan seem to be doing well. Recent research shows that the new third-generation iPhone SE has been in strong demand in the Asian country, accounting for 18% of local smartphone sales in April.
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