Society

Uniqlo lands Mona Lisa T-shirt deal with the Louvre

Jan 30 (Nikkei) - The Louvre has agreed to enter into a four-year collaboration deal with Uniqlo, with the Japanese chain's T-shirts to feature the Mona Lisa and other masterpieces held by the Paris museum.

The T-shirts will go on sale Feb. 5 at select Uniqlo locations in Japan and online, the Japanese casualwear retailer said Friday. They will be sold under the UT brand, Uniqlo's label for collaborative graphic prints with license holders.

There will be six designs for men and six for women. The men's lineup will showcase the "art and logic" motif developed by the famed British graphic designer Peter Saville. The women's collection will be inspired by works of art depicting women, such as the Venus de Milo.

Each T-shirt will be priced at 1,500 yen ($14), with sweatshirts and hoodies to be added to the mix. The offerings will be made available in overseas markets as well.

Source: FNNプライムオンライン

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