Society

Netflix joins Japan's virtual YouTuber boom

May 03 (Japan Times) - Netflix has joined Japan’s booming virtual YouTuber — or VTuber — scene with the launch of an animated character to promote its growing anime streaming offering.

N-ko, a “sheep-human lifeform,” is Netflix’s attempt to tap into the appeal of VTubers — characters animated by motion capture that have built a loyal audience on YouTube in Japan by singing, dancing and interacting with fans.

The character is performed by a company employee and will introduce anime shows available on the streaming service, according to a recently uploaded video.

Netflix and other streaming services hungry for content are turning to anime to secure local subscribers and exploit the global market for such shows that are seen by many in the industry as undercommercialized.

Imperial Family Pays Tribute to War Victims

The Emperor, Empress, and their daughter Princess Aiko visited the Tokyo Metropolitan Memorial Hall in Sumida Ward on Thursday afternoon, marking their first visit to the site as Japan observes the 80th year since the end of World War II. They were greeted upon arrival by Tokyo Governor Yuriko Koike and other officials.

First Snow Caps Mount Fuji, 15 Days Earlier Than Last Year

The Kofu Local Meteorological Observatory announced on October 23rd that the season’s first snow had been observed on Mount Fuji, which stands 3,776 meters tall. Around 6 a.m., an official visually confirmed that snow had clearly accumulated near the summit.

Tokyo’s Aging Expressway Reborn After Major Overhaul

After nearly a decade of construction, the newly rebuilt Haneda Line of the Metropolitan Expressway, one of Tokyo’s key arteries linking the city center with Haneda Airport, has been unveiled to the media ahead of its official switch to a new road on October 29th.

New Cabinet Takes On 'Takaichi Color'

The newly launched Takaichi Cabinet moved into full operation on October 22nd, with early personnel decisions revealing a clear conservative tone. Satsuki Katayama was appointed as finance minister and Kimi Onoda as minister in charge of foreign resident policy, underscoring what observers are calling the emergence of a distinct “Takaichi color.”

Hokkaido Launches Mass Culling After Bird Flu Detected

Authorities in Shiraoi, Hokkaido, have begun culling approximately 460,000 laying hens after a poultry farm in the region’s Iburi area confirmed infections of highly pathogenic avian influenza, marking the first confirmed outbreak of the season in Japan.

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Guinness-Recognized Fireworks Photo Removed After One Complaint

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Mako Komuro Appears in Six-Page Town & Country Feature

The October issue of the long-established American lifestyle magazine Town & Country features Mako Komuro, the eldest daughter of the Akishino family, on the cover under the headline "Princess Ingognito," dedicating a six-page spread to Komuro and her husband Kei, exploring their life in the United States.