Reiwa Era Comedians Deliver Side-Splitting Suntory Commercial

Feb 07, 2024 | News On Japan

TOKYO - Suntory has launched a new web commercial for its draft beer, starring the comedy duos Oswald (Yu Hatanaka and Shunsuke Ito) and Reiwa Roman (Kuruma Takabiraki and Kemuri Matsui), titled "Promising Newcomers." The nearly two-minute-long video debuted on the Suntory official YouTube channel on Wednesday, February 7. Both pairs engage in an almost unscripted hilarious conversation that is a must-watch.

The web commercial captures the dynamic between the senior and junior comedians, showcasing their natural chemistry and wit. The ad, devoid of a detailed script, allows for spontaneous and authentic interactions, highlighting the comedians' quick thinking and comedic talents. This approach reflects Suntory's aim to present a fresh and lively image for its draft beer, appealing to a younger audience that appreciates off-the-cuff humor.

As the video unfolds, viewers are treated to a series of humorous exchanges and anecdotes, with the comedians riffing off each other in a manner that feels like a peek into a casual gathering among friends. The relatable and entertaining content serves as a testament to the comedians' improvisational skills, as they seamlessly weave in mentions of Suntory's draft beer into their dialogue.

The "Promising Newcomers" web commercial is part of Suntory's broader marketing strategy to engage consumers through digital platforms, tapping into the popularity of online content. By featuring up-and-coming comedians from a renowned talent agency, Suntory positions itself as a brand that supports and celebrates new talent, while also promoting its product in an engaging and unconventional manner.

The commercial is available for viewing on Suntory's official YouTube channel, allowing fans and beer enthusiasts to enjoy the lighthearted banter and perhaps even discover their new favorite comedy duos.

Source: Oricon

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