News On Japan

Japan's Bus Industry Targets Female Drivers

TOKYO, Feb 13 (News On Japan) - As Japan faces a critical shortfall of over 20,000 drivers, the bus industry has embarked on a novel initiative to address the issue: hire more women.

Statistics reveal that women constitute less than 2% of bus drivers, illustrating an extremely skewed gender ratio of "98:2". In an effort to shift this imbalance, a video campaign aimed at women has been launched on female-only train carriages in the capital region and Kansai, starting from February 12th.

Miki Fujimoto, a prominent figure in the campaign, questions, "Are you aware that 'bus driver' is a viable career option for women?"

A group of female bus drivers share their reasons for choosing this path, asserting, "Women can indeed become bus drivers!"

The campaign is spearheaded by an organization dedicated to revitalizing female recruitment in the sector.

Mie Nakajima, president of the Female Bus Drivers Association, states, "In areas where women have not been bus drivers for over a decade, the idea of a woman driving a bus might not even cross people's minds. We hope to encourage applications, aspiring for more women to consider a career as a bus driver."

On the day of filming, current drivers gathered to address the "2024 problem," a projected shortfall of over 20,000 drivers.

Fujimoto inquires, "Isn't driving a bus difficult for women?"

A female bus driver responds, "Not at all. The steering and gears are as light as those in a regular car. Being a woman does not put me at a disadvantage."

Nakajima notes, "In some countries, the gender ratio among bus drivers is 5:5, spanning ages 20 to 50. Changing the occupational structure is essential to resolving the driver shortage. We hope to spark interest."

Enhancing Female Recruitment...and the Necessary Environment

Expanding the number of female drivers requires adjustments on the part of employers. West Japan JR Bus, operating in Hokuriku and Kinki, has been visited for inspection. Although all drivers at this branch are currently male, efforts have been made to accommodate female drivers, including dedicated rest and shower rooms.

Nakajima questions whether women's opinions were considered in creating these female-only areas.

Akiyoshi Fujimoto, manager of West Japan JR Bus Kyoto branch, admits that while some feedback has been gathered, it may not cover all aspects.

Nakajima points out the absence of facilities for hair and makeup.

Reflecting on the feedback, Fujimoto acknowledges the importance of providing spaces where employees can comfortably prepare themselves.

Kazuki Horikoshi, a principal at West Japan JR Bus, believes that fostering a diverse workforce enhances recruitment competitiveness and contributes to service and safety improvements, ultimately benefiting customers.

Source: ANN

News On Japan
POPULAR NEWS

A meeting to deal with the three major airports in the Kansai region was held on Monday in Osaka City, where it was decided to officially submit a proposal for new flight routes for Kansai and Kobe Airports to the government, significantly increasing their capacity.

The Cape Soya Lighthouse, standing tall on a hill in Wakkanai City, Hokkaido, is Japan's northernmost lighthouse, established 139 years ago.

Kanagawa Prefecture unveiled its new logo, 'Kanagawa-Ken,' last Friday, only to find itself facing allegations that the design closely resembles Chiba Prefecture's mascot, 'Chiba-kun.'

Osaka Prefectural Police have issued a new directive urging all officers to wear sunglasses to protect themselves from the heat and sunlight.

Enoshima Bridge in Kanagawa Prefecture, which connects to the island of Enoshima, is now subject to nighttime traffic restrictions due to complaints about noise from modified vehicles.

MEDIA CHANNELS
         

MORE Business NEWS

FamilyMart, a leading convenience store chain, will implement a summer time schedule for its headquarters employees starting July 16. The initiative will advance both the start and end of the workday by one hour, promoting energy conservation and work style reforms.

Despite the rainy season not yet ending, the number of applications for insurance to cover the risk of heatstroke in Japan is increasing at an unprecedented speed.

Men's makeup is increasingly popular among Gen Z, with over 40% expressing no resistance to the idea. This trend, which gained momentum during the COVID-19 pandemic, sees young men adopting makeup for reasons such as covering acne scars and enhancing their appearance.

The cost of making a single serving of curry rice in Japan has reached its highest point in the past decade.

The Japan Business Federation (Keidanren) announced the results of its survey on summer bonuses for major companies this year. According to the survey, the average bonus payment increased by 4.31% compared to the previous year, reaching 983,112 yen.

Film cameras are experiencing an unexpected resurgence in Japan, as young consumers explore their nostalgic charm.

Keeping your B2B sales pipeline packed with hot leads is crucial for sustained growth and success.

To address the severe aviation fuel shortage in Japan, a new initiative has been launched as part of an emergency response formulated by the public and private sectors.