News On Japan

Japanese Sake 'BON' at JPY1.1 Million: Aged Brew Targeting Ultra-Affluent

TOKYO, May 06 (News On Japan) - A Japanese sake brewery behind the Japanese sake brand "BON," plans to release vintage sake aged for over 10 years around autumn 2024. By aging their sake and labelling it as vintage, the company aims to enhance its rarity and add value.

BON sake has already garnered high praise, fetching prices of several hundred thousand yen outside of Japan. With the introduction of a new product priced at 1.1 million yen per bottle, the company aims to compete in the highest luxury price range alongside wines and whiskies.

This marks the first time the brewery will be releasing sake as a vintage product. This year, they will debut "BON - Chogin Vintage," a sake that has been aged and carefully managed in cold storage since 2012. Already, orders have been placed by top-tier restaurants and sommeliers, and approximately 200 bottles, nearly all, have secured buyers.

While vintage wines and whiskies have been traded for millions of yen, the price of vintage sake remains relatively low, at several hundred thousand yen. There are still only a few breweries promoting their products in the luxury market.

The debut of "BON - Chogin Vintage" signals a bold step for the brewery, representing a fusion of tradition and innovation. As they carve out a niche in the highest echelons of the market, all eyes are on BON, waiting to see how their aged masterpiece will captivate the palates of connoisseurs worldwide.

Source: Nikkei

News On Japan
POPULAR NEWS

The Ministry of Land, Infrastructure, Transport and Tourism has notified Japan Post of its intention to revoke the company’s license for freight transportation, following the discovery of improper safety checks at postal branches across the country. The ministry had conducted a special audit in April after finding that approximately 75% of post offices responsible for mail collection and delivery failed to conduct legally required checks, such as confirming whether drivers had consumed alcohol before duty.

Legionella bacteria have been detected in multiple locations at the Osaka-Kansai Expo site, prompting health and safety measures. According to the Japan Association for the 2025 World Exposition, seawater collected on June 3rd from the Water Plaza, where water shows are held, was found to contain Legionella bacteria at 20 times the guideline limit.

The number of babies born in Japan in 2024 fell below 700,000 for the first time since recordkeeping began in 1899, highlighting the nation’s accelerating demographic crisis. According to population statistics released by the Ministry of Health, Labour and Welfare on June 4th, the number of births dropped to 686,061—down more than 40,000 from the previous year.

Three major convenience store chains will soon begin selling government stockpiled rice in small packages of 1 to 2 kilograms. FamilyMart will start selling rice harvested in 2021—classified as old stock—at 20 locations in Tokyo and Osaka starting June 6th. The rice will be priced at 360 yen per kilogram, excluding tax, with plans for a nationwide rollout.

Mitsubishi UFJ Bank and other institutions are moving to revise rules on the use of safe deposit boxes following a string of thefts, with the Japanese Bankers Association now working toward a ban on storing cash in these boxes.

MEDIA CHANNELS
         

MORE Business NEWS

A local metalworking factory in Tochigi Prefecture has developed a high-performance pot called the "Explosive-Speed Boiling Cooker" that is gaining popularity among outdoor enthusiasts. The pot features 108 protrusions on its base that significantly improve heat conductivity, allowing water to boil much faster than with ordinary pots.

Daihatsu has unveiled a new model of its Move mini vehicle, featuring sliding doors as its standout characteristic—an increasingly essential feature in Japan's family car market.

Parenting and household management can become overwhelming when balancing the everyday routines of meal preparation, playtime, and household chores. Families over time have adjusted to living in more compact spaces with fewer items and have come to realize the importance of organization more than ever before.

Japan’s super-long-term government bond yields—covering 30- and 40-year maturities—have climbed sharply in recent months, reaching their highest levels in years. The upward momentum has also pushed up 10-year yields, which are commonly used as a benchmark in financial markets.

To protect workers from customer harassment, such as unreasonable demands from clients or business partners, the revised Comprehensive Promotion of Labor Measures Law and related legislation were passed and enacted in the Upper House on June 4th. The revision mandates that all companies implement measures against so-called "customer harassment" (kasuhara). It also requires the disclosure of data such as the ratio of women in management positions, aiming to promote a society where women can thrive.

Japan’s men’s beauty market is experiencing rapid growth, reaching 972 billion yen in 2024—an increase of 58.7 billion yen from the previous year—according to a survey by Hot Pepper Beauty. The market, once considered a niche segment, is now being driven by a growing awareness among men of all ages about skincare, grooming, and appearance.

Three major convenience store chains will soon begin selling government stockpiled rice in small packages of 1 to 2 kilograms. FamilyMart will start selling rice harvested in 2021—classified as old stock—at 20 locations in Tokyo and Osaka starting June 6th. The rice will be priced at 360 yen per kilogram, excluding tax, with plans for a nationwide rollout.

Mitsubishi UFJ Bank and other institutions are moving to revise rules on the use of safe deposit boxes following a string of thefts, with the Japanese Bankers Association now working toward a ban on storing cash in these boxes.