News On Japan

90% of Ramune Production Now for Overseas Markets

TOKYO, Jul 08 (News On Japan) - The quintessential Japanese summer beverage, Ramune, is experiencing a surge in popularity overseas. However, a shortage of bottles is hindering production, leaving manufacturers in a difficult situation.

Ramune, a carbonated drink with a history spanning over 170 years in Japan, is a summertime favorite for many. Traditionally enjoyed at festivals and sports events, it has now become a global sensation, with the majority of production aimed at international markets.

Kimura Hideto, President of the National Ramune Association, oversees a company where 90% of the Ramune produced is for export. The appeal of Ramune abroad can be attributed to its unique cultural connection.

"In Southeast Asia, where it's hot year-round, Ramune sells consistently throughout the year. In Europe and America, it's popular during Christmas and New Year parties, particularly among those who don't drink alcohol," Kimura explains. "Unlike in Japan, where it's mainly a summer drink, it now has year-round demand globally."

The rise in global affection for "Japanese Ramune" can be traced back to a significant milestone.

Severe Bottle Shortage Impedes Production

Ramune's overseas demand surged after "Washoku" (traditional Japanese cuisine) was recognized as a UNESCO Intangible Cultural Heritage in 2013, bringing attention to Japanese beverages. This newfound global interest, coupled with the impact of the COVID-19 pandemic, which saw a decline in domestic events like festivals and sports days, pushed producers to focus on the international market. Production for export has since tripled compared to a decade ago. Yet, challenges remain.

"The shortage of glass bottles is a bottleneck for us," Kimura states. "We simply can't keep up with production."

The domestic glass bottle shortage has reached a critical level, exacerbated by the pandemic, which caused some bottle manufacturers to halt production and led to a decline in bottle recycling due to increased exports. Although some Ramune is now packaged in PET bottles, this is not a preferred option.

"With glass bottles, the sound of the marble clinking is appealing, but with PET bottles, it’s not the same. The carbonation also escapes quicker, resulting in a shorter shelf life, making them less popular overseas," Kimura notes.

Despite the ongoing bottle shortage, Kimura remains optimistic about the future of "Japanese Ramune."

"We are working with glass bottle manufacturers to increase production capacity. By 2030, we aim to double our output. The market still has plenty of room to grow," he says.

Source: ANN

News On Japan
POPULAR NEWS

The Cape Soya Lighthouse, standing tall on a hill in Wakkanai City, Hokkaido, is Japan's northernmost lighthouse, established 139 years ago.

Kanagawa Prefecture unveiled its new logo, 'Kanagawa-Ken,' last Friday, only to find itself facing allegations that the design closely resembles Chiba Prefecture's mascot, 'Chiba-kun.'

Osaka Prefectural Police have issued a new directive urging all officers to wear sunglasses to protect themselves from the heat and sunlight.

Enoshima Bridge in Kanagawa Prefecture, which connects to the island of Enoshima, is now subject to nighttime traffic restrictions due to complaints about noise from modified vehicles.

Three people who went missing after a landslide in Matsuyama, Ehime Prefecture, have been confirmed dead. The north slope of Matsuyama Castle collapsed early Friday morning, engulfing nearby houses.

MEDIA CHANNELS
         

MORE Business NEWS

Men's makeup is increasingly popular among Gen Z, with over 40% expressing no resistance to the idea. This trend, which gained momentum during the COVID-19 pandemic, sees young men adopting makeup for reasons such as covering acne scars and enhancing their appearance.

The cost of making a single serving of curry rice in Japan has reached its highest point in the past decade.

The Japan Business Federation (Keidanren) announced the results of its survey on summer bonuses for major companies this year. According to the survey, the average bonus payment increased by 4.31% compared to the previous year, reaching 983,112 yen.

Film cameras are experiencing an unexpected resurgence in Japan, as young consumers explore their nostalgic charm.

Keeping your B2B sales pipeline packed with hot leads is crucial for sustained growth and success.

To address the severe aviation fuel shortage in Japan, a new initiative has been launched as part of an emergency response formulated by the public and private sectors.

Amazon has become the largest purchaser of renewable energy in Japan. On July 11, the American tech giant announced its investment in new renewable energy projects, including an onshore wind farm in Aomori Prefecture and a solar power plant in Yamaguchi Prefecture.

In Nagahama City, Shiga Prefecture, the traditional "ito-tori" process of spinning silk threads by hand from cocoons, used for koto and shamisen strings, is currently in full swing.