TOKYO, Oct 09 (News On Japan) - Yoshinoya will be offering a 100-yen discount on gyudon and other menu items for seven days starting on October 9th.
This marks the first time in 13 years that a discount of more than 100 yen has been offered.
In response, two competing chains are issuing coupons for all gyudon menu items.
Matsuya will distribute 50-yen discount coupons starting on October 8th, while Sukiya will offer 80-yen discount coupons via their app and other platforms starting on October 9th.
For the first time in about three years, regular-sized gyudon bowls at all three major chains will be priced in the 300-yen range.
Due to rising costs and labor expenses, gyudon chains have been raising prices and introducing late-night fees. With this round of discounts, they are aiming to attract new customers.
Source: ANN
