Food | 3

From the frigid city of Kitami in Hokkaido comes a report on the "Severe Cold Yakiniku Festival," marking the celebration of "Meat Day" on February 9th.

Chicken meat is currently experiencing unprecedented popularity! According to a household survey released by the Ministry of Internal Affairs and Communications on February 6th, the annual amount spent on chicken meat by households for the first time exceeded 18,000 yen last year, reaching a record high of 18,558 yen.

Starbucks has launched a limited-time offering in its chilled cup series, the "Starbucks Sakura Matcha with Sakura Jelly," priced at 230 yen. The packaging is dominated by pink, with a charming design featuring sakura motifs, and three-colored lines represent the layered flavors of "sakura," "matcha," and "milk."

Convenience stores have become increasingly popular for their diverse and satisfying meal options. However, if you choose poorly, you might end up with a lunch that can lead to weight gain. A registered dietitian offers advice on how to select a balanced convenience store lunch and highlights options that are more and less likely to contribute to weight gain.

McDonald's Japan Ltd. has revamped its "Premium Roast Coffee" (hot), introducing a new blend that promises a bold intensity paired with a clean finish. The company will launch a new nationwide TV commercial titled "Conversation of the Heart" starting February 13th.

In the aftermath of the Noto Peninsula earthquake, a French chef who once earned a Michelin star has been providing disaster relief cooking in Suzu City, Ishikawa. Norio Kawamoto, currently a restaurant owner in Kanazawa, has taken to the home economics classroom of a school turned evacuation center to prepare a variety of colorful meals for the displaced.

Valentine's Day is just around the corner! With Valentine's Day evolving from a tradition of women giving chocolates to men to an event enjoyed for oneself, brands that offer a unique world view and enjoyable visuals without necessarily being high-end chocolates have gained popularity. We've gathered three brands that will make you want to pick them up for yourself.

February 3rd marks Setsubun, traditionally associated with bean-throwing to ward off evil spirits. However, recent trends show an increasing number of people favoring the consumption of ehomaki, sushi rolls believed to bring good fortune.