On May 22, 'New Matcha Day,' reporters headed to Asakusa and found a long line of foreign tourists! Their order of choice? "Number Seven." What exactly is this popular item?
In cities and tourist spots across Japan, foreign tourists can be seen devouring Japanese snacks. Now, many traditional products are evolving to cater to the inbound tourist market. We explored why foreign tourists are so enchanted by Japanese snacks.
In the heart of Ginza lies the upscale sushi restaurant 'Toryumon,' known for serving sushi that costs 27,500 yen at its nearby flagship store for just 4,980 yen using the same ingredients. The primary reason for this affordability is that the restaurant serves as a training ground for young apprentice chefs.
Join Shizuka as she makes her way through the vibrant streets of Tokyo and dives into its diverse world of food trucks. (Japan by Food)
In Tokyo's Minato Ward, 'Heckeln,' a cafe founded in 1971, sees more than 50 foreigners lining up daily before it opens. Their target is the 'Special Jumbo Pudding,' priced at 500 yen. It is about 2.5 times the size of a typical pudding.
Have you ever experienced the sudden disappearance of your local sushi shop? Amid the success of major conveyor belt sushi chains, 'neighborhood sushi shops' are now facing an existential crisis.
Japanese workers are tightening their belts when it comes to expenditure on weekday lunches, as more people become conscious of saving money due to rising prices.
Japan's Ministry of Agriculture, Forestry and Fisheries has issued a warning about the dangers of consuming alcohol and energy drinks together.