News On Japan

Tamagotchi Leads 2025 Christmas Toy Trends

TOKYO, Dec 03 (News On Japan) - The average budget for Christmas gifts in 2025 is set to rise from 2024 as so-called age-less toys gain popularity, according to a survey released on December 2nd by the Japan Toy Association on toys people hope to give to their children or grandchildren.

Tamagotchi was selected as the top choice, drawing broad support as an age-free toy enjoyed across generations. Other high-ranking items reflected the growing “plushie activity,” or nui-katsu, boom, with products linked to the trend securing strong interest.

Despite Japan’s declining birthrate, toy sales have continued to climb and have marked record highs for five consecutive years. Bandai reported that the average budget for 2025 Christmas presents stands at 8378 yen, an increase of 240 yen from 2024.

Source: FNN

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The average budget for Christmas gifts in 2025 is set to rise from 2024 as so-called age-less toys gain popularity, according to a survey released on December 2nd by the Japan Toy Association on toys people hope to give to their children or grandchildren.

Police have arrested a man in his 30s after he allegedly entered a banquet hall at Hotel MiraCosta inside Tokyo DisneySea on December 1st while carrying what appeared to be a knife before fleeing the scene, with authorities locating him the following day in Kawasaki City.

A bear was caught on camera intruding into a residential property in Yamagata on November 30th, underscoring how reports of bear damage continue even as the winter season takes hold and conditions grow colder.

Princess Aiko, the eldest daughter of the Emperor and Empress, celebrated her 24th birthday on December 1st after a year marked by a series of first-time imperial events, public duties and her inaugural overseas official visit, according to the Imperial Household Agency.

A fire broke out on the night of November 29th in Kyoto’s busy Pontocho entertainment district, prompting a large-scale evacuation as flames spread from one restaurant to neighboring buildings.

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