Toilet paper business on a roll in Japan

Jun 21, 2018 | News On Japan

Jun 21, 2018 (Japan Today) - Japanese paper manufacturers were expecting a shrinking market due to the declining population but are expanding output instead due to an unexpected boost -- a surge in foreign tourists pushing up demand, inevitably, for toilet paper.

An industry official said the current situation was unforeseeable "10 years ago, when we thought the market would shrink due to the aging population and low birthrates."

However, Nippon Paper Industries Co, Daio Paper Corp, Oji Holdings Corp and Mitsubishi Paper Mills Ltd have all moved to produce more paper beginning this year or next year, on the heels of a record 28.69 million foreigners visiting Japan in 2017.

According to estimates by the governmental Japan Tourism Agency, foreign tourists spent 4.42 trillion yen ($40 billion), an all-time high, in Japan that year, with industries including hotels, public transportation, home electronics and cosmetics notably benefiting.

But the toilet paper business is also gaining financially from the surge in visitors, as demand for the rolls has grown from hotels.

Government statistics show domestic sales of toilet paper has been moving in sync with the number of foreign visitors to Japan over the past several years.

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