Panasonic to exit cash registers in pursuit of higher margins

Jul 05, 2020 | News On Japan

Jul 05, 2020 (Nikkei) - Panasonic is leaving the cash register business within the fiscal year ending March 2021, Nikkei has learned.

The Japanese company entered the point-of-sale, or POS, field in the 1970s, offering its registers to supermarkets and McDonald's Japan, with which it has had a decadeslong partnership.

But with rivals Toshiba Tec, NEC Platforms and Fujitsu Frontech controlling roughly 80% of the market, Panasonic has struggled to find growth through sales of the machines.

Instead, the company plans to shift upstream, offering solutions to optimize the entire supply chain.

Central to this effort will be its partnership with Arizona-based supply chain management software provider Blue Yonder. In May, Panasonic announced a roughly $800 million investment to take a 20% stake in the company.

Blue Yonder aids clients in building lean, fast supply chains with help from cloud computing, artificial intelligence, and machine learning. "Panasonic can advance its digital shift by teaming with Blue Yonder," said Hideaki Harada, a senior vice president at the group's connected-solutions unit.

Especially enticing for Panasonic is Blue Yonder's business model that continues to deliver high margins. The American company not only has a stable revenue stream of system usage fees, but also a merit-based incentive from clients pegged to how much they succeed in improving profits.

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