Uber Eats Japan starts monthly unlimited plan to fence out rivals

Aug 06, 2020 | News On Japan

Aug 06, 2020 (Nikkei) - Uber Technologies has begun to offer a food delivery subscription in Japan that replaces per-order fees, tapping into the growing demand from consumers holed up at home from the coronavirus.

Uber Eats Japan will start delivering unlimited meals to customers for 980 yen ($9.30) a month, as long as each order contains at least 1,200 yen worth of food -- a threshold most orders already meet, the company says.

The subscription became available to some customers on Thursday, and will be available to all on Saturday.

Uber Eats Japan normally calculates delivery fees for each order based on distance, the number of delivery staff available, and the number of orders in the system. Delivery people will continue to receive the same commissions on subscription-based orders.

Uber Eats is Japan's biggest player in meal delivery, with roughly 30,000 restaurants on its platform. But with second-ranked Demae-can hot on its heels, it hopes to solidify its market share through the new subscription model.

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