News On Japan

Convenience Stores Launch New Onigiri Strategy

TOKYO, Aug 27 (News On Japan) - As convenience stores continue to engage in fierce competition over their rice balls, a new lineup of gourmet onigiri has been announced, including a series developed by famous Japanese restaurants.

What is the reason behind this?

Eira Shirato, Manager of the Delica Food Department at FamilyMart, explains, "Our timeless favorites, 'Salmon Onigiri' and 'Tuna Onigiri,' have been reimagined by our partnered chefs and are now available as part of the 'Exquisite Onigiri Supervised by Renowned Restaurants' series."

The lineup includes four types of onigiri, such as one with tuna and smoked radish by the Japanese restaurant "Sanpi-Ryoron" and another with salmon and tartar sauce by the Western restaurant "Ueno Seiyoken."

Reporter: "These two onigiri both contain tuna, but there is about a 100-yen price difference."

The strategy this time is to differentiate by price. The onigiri launching this week will be in the 200-yen range, while those to be released next month will be priced in the upper 100-yen range.

Shirato added, "Customers seek onigiri at different price points depending on the occasion."

As the cost of raw materials like rice continues to rise, the average price of onigiri is also increasing. However, by expanding the range of popular salmon and tuna onigiri and varying the price points, FamilyMart aims to meet consumer demand.

Source: TBS

News On Japan
POPULAR NEWS

Japan's Ministry of Health, Labour and Welfare's advisory panel has outlined a proposal for amending the law to prohibit working more than 14 consecutive days. Under the current system, workers can technically work up to 48 days in a row through a system known as 'four-day-off-per-four-weeks,' while labor agreements also allow for holiday work, meaning there are no effective restrictions on consecutive workdays.

Manhole covers featuring characters from Riyoko Ikeda’s popular manga The Rose of Versailles were unveiled on November 11th at three locations within Kashiwa City, Chiba Prefecture.

Universal Studios Japan (USJ) has announced that the new 'Donkey Kong Country' area will open on December 11th, expanding the 'Super Nintendo World' by 1.7 times.

Japan's Finance Ministry presented a plan on November 11th during the Fiscal System Council to gradually increase the 'teacher adjustment allowance' --currently awarded as a substitute for overtime pay -- from its current 4% of monthly salary to 10% over a span of five years.

The Japan Meteorological Agency (JMA) is currently experiencing issues displaying images from the Himawari weather satellite on its official website. Efforts are underway to identify the cause and restore normal service, but the timeline for recovery remains unclear.

MEDIA CHANNELS
         

MORE Food NEWS

Where do locals go to eat in Tsukiji? We check out this food court hidden away from the crowds. Consisting of 6 stalls, all with a long history in Tsukiji, the food here is some of the best youll find in Tokyo! (TabiEats)

Not only am I going to introduce to you 12 popular Japanese dishes but I’ll show you the different ways they’re eaten, where they’re eaten, tell you a bit about their history, and hopefully you can learn a little bit about Japanese culture through it all. Sushi, ramen, karaage, yakitori, curry rice, yakiniku, sukiyaki, gyoza, tempura, soba, tonkatsu, and hanbaagu. (Life Where I'm From)

Uncover the hidden gems of the UNESCO World Heritage site locted in rural Gifu Prefecture, Japan, and known for its iconic and historc Gassho-Style houses. From traditional Japanese dishes to modern twists, host Shizuka Anderson goes finds local eateries, restaurants, and street food full of local delicacies and tradition. (Japan by Food)

The popular Osaka street food takoyaki, often enjoyed as a budget-friendly delicacy, might soon become a luxury out of reach.

In this video, host Shizuka Anderson tries three of Tokyo’s best food trucks or 'kitchen cars' (キッチンカー) in Japanese (Japan by Food)

As much as we love local food in Bali, let's admit we simply can't get enough of Japanese food.

Discover the remarkable journey of a man who swapped office life for the kitchen to create a hidden soba shop in Okinawa's mountains. It’s an inspiring story you won't want to miss! (Japanese Food Craftsman)

Japan's incredible food is the envy of the world. We hit up 12 legendary restaurants with 12 mouthwatering dishes. (Abroad in Japan)