Nov 16 (Kyodo) - The Beaujolais Nouveau 2017 vintage went on sale in Japan on Thursday, but with people's tastes maturing, the traditional celebration of the French wine's seasonal release is on the decline.
As imports of the wine from the Beaujolais region are expected to fall for the fifth consecutive year, the alcoholic beverage industry is studying various ways to boost demand.
"Now that the Japanese drink wine more frequently than before, the event (of celebrating the release of Beaujolais Nouveau) has become not so special," an industry official said.
Source: ANNnewsCH