Sushiro Expands to Over 50 Stores in China

Apr 27, 2025 | News On Japan

BEIJING, Apr 27, 2025 (News On Japan) - Sushiro, one of Japan's leading conveyor belt sushi chains, is rapidly expanding its presence in China. On April 30th, it plans to open its first location in Zhejiang Province, bringing the total number of stores on the mainland to more than 50 in less than four years since entering the market.

In China, where sluggish economic conditions continue to weigh on consumer spending, Japanese restaurant chains known for strong cost performance are gaining greater visibility.

On April 25th, Sushiro held a pre-opening event at its first store in Hangzhou, Zhejiang Province, attracting more than 30 local media representatives and influencers. Hangzhou is a major hub for high-tech industries, home to companies such as e-commerce giant Alibaba Group and emerging AI firm DeepSeek, contributing to the city's robust economic growth.

The new restaurant features innovations such as "Digiro," a large digital display that simulates sushi traveling along a conveyor belt, allowing customers to place orders by touching the screen. It also offers private dining rooms, a rare feature for conveyor belt sushi restaurants in Japan. Prices start from 10 yuan (approximately 200 yen) per plate.

Source: 産経ニュース

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