Nissan Bets on All-New Leaf to Drive Its Corporate Revival

TOKYO, Oct 08 (News On Japan) - Nissan, currently in the midst of rebuilding its business, has unveiled a new model of its world-first mass-produced electric vehicle, the Leaf, as part of efforts to revive the company’s fortunes. The automaker will begin domestic sales of the third-generation Leaf on October 17th.

"The new Leaf has evolved in every aspect—performance, comfort, and efficiency," said Nissan Japan Marketing Chief Zen Sugimoto.

The most notable feature is its extended driving range: over 700 kilometers on a single charge, roughly 40% longer than the previous model. Charging time has also been significantly reduced, allowing the car to travel up to 250 kilometers after just 15 minutes of charging. With government subsidies applied, the price will be around 3.5 million yen.

For Nissan, the Leaf is a symbolic vehicle. As the world’s first mass-produced electric car, it once shocked the global automotive industry. Former Prime Minister Junichiro Koizumi commented at the time, "I’m confident it will spread as we move toward a society free from oil dependence." Former CEO Carlos Ghosn also declared, "As a zero-emission leader, Nissan Leaf marks the first step toward a new era."

However, the early bet on EVs faced challenges—charging infrastructure lagged behind, and the driving range fell short of consumer expectations. During that time, Tesla rapidly expanded with innovative production methods and cutting-edge technology, rising to dominance in the EV market.

Now that electric vehicles are gradually becoming mainstream in Japan, competition has intensified. Honda recently introduced a mini EV, Suzuki plans to enter the market with a compact EV, and China’s BYD is set to launch its own mini electric model in Japan next year.

Meanwhile, Nissan has been struggling financially, reporting massive net losses, closing seven factories, and cutting 20,000 jobs as part of restructuring measures. The Leaf now represents the company’s hope for revival.

"We take pride in leading Nissan’s brand through electric vehicles," Sugimoto said. "With this Leaf, we aim to create a world that embodies ‘Re:Nissan.’"

Whether the new Leaf can become the symbol of Nissan’s resurgence remains to be seen.

Source: TBS

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