News On Japan

Nissan Bets on All-New Leaf to Drive Its Corporate Revival

TOKYO, Oct 08 (News On Japan) - Nissan, currently in the midst of rebuilding its business, has unveiled a new model of its world-first mass-produced electric vehicle, the Leaf, as part of efforts to revive the company’s fortunes. The automaker will begin domestic sales of the third-generation Leaf on October 17th.

"The new Leaf has evolved in every aspect—performance, comfort, and efficiency," said Nissan Japan Marketing Chief Zen Sugimoto.

The most notable feature is its extended driving range: over 700 kilometers on a single charge, roughly 40% longer than the previous model. Charging time has also been significantly reduced, allowing the car to travel up to 250 kilometers after just 15 minutes of charging. With government subsidies applied, the price will be around 3.5 million yen.

For Nissan, the Leaf is a symbolic vehicle. As the world’s first mass-produced electric car, it once shocked the global automotive industry. Former Prime Minister Junichiro Koizumi commented at the time, "I’m confident it will spread as we move toward a society free from oil dependence." Former CEO Carlos Ghosn also declared, "As a zero-emission leader, Nissan Leaf marks the first step toward a new era."

However, the early bet on EVs faced challenges—charging infrastructure lagged behind, and the driving range fell short of consumer expectations. During that time, Tesla rapidly expanded with innovative production methods and cutting-edge technology, rising to dominance in the EV market.

Now that electric vehicles are gradually becoming mainstream in Japan, competition has intensified. Honda recently introduced a mini EV, Suzuki plans to enter the market with a compact EV, and China’s BYD is set to launch its own mini electric model in Japan next year.

Meanwhile, Nissan has been struggling financially, reporting massive net losses, closing seven factories, and cutting 20,000 jobs as part of restructuring measures. The Leaf now represents the company’s hope for revival.

"We take pride in leading Nissan’s brand through electric vehicles," Sugimoto said. "With this Leaf, we aim to create a world that embodies ‘Re:Nissan.’"

Whether the new Leaf can become the symbol of Nissan’s resurgence remains to be seen.

Source: TBS

News On Japan
POPULAR NEWS

A rapidly developing low-pressure system brought record snowfall to eastern Hokkaido on December 15th, with travel, coastal communities and local services all experiencing significant disruption as wet, heavy snow and powerful winds swept across northern Japan.

A fire broke out inside a private sauna facility in Tokyo’s Akasaka district, leaving a man and a woman in their 30s—believed to be customers—dead as investigators began examining how the blaze started and why the pair were unable to escape.

Otsu’s centuries-old festival tradition has been approved for inscription on UNESCO’s Intangible Cultural Heritage list, marking a significant recognition of the cultural and communal value of the Otsu Festival’s Hikiyama parade.

A train running on the Akita Nairiku Jukan Railway derailed and overturned near Kayakusa Station in Kitaakita City on the morning of December 12th, with the incident reported to police and fire authorities shortly before 6:50 a.m.

The Nobel Prize award ceremony was held on the evening of December 10th, or early on December 11th in Japan, at the Stockholm Concert Hall, where King Carl XVI Gustaf of Sweden presented the highest honors — the medal and certificate — to Osaka University specially appointed professor Shimon Sakaguchi, 74, the recipient of this year’s Nobel Prize in Physiology or Medicine, and Kyoto University distinguished professor Susumu Kitagawa, 74, who won the Nobel Prize in Chemistry.

MEDIA CHANNELS
         

MORE Business NEWS

Find, a company that provides AI-based lost-and-found management, announced on December 12th that it has launched a new service enabling users to search for misplaced items across multiple transport operators and commercial facilities, allowing individuals to conduct a single unified search even when they are unsure where they dropped their belongings.

Eco bags became a daily necessity after Japan introduced mandatory charges for plastic shopping bags in July 2020, yet many consumers still found it surprisingly troublesome to fold them neatly, a frustration that helped propel the rise of a product that not only solves this inconvenience but has now captured the attention of both Japanese and overseas buyers, with sales of the series reaching 17 million units.

A team of workers who labor through the night for the benefit of society were followed closely as they undertook two extraordinary tasks: transporting a 50-metre wind turbine blade across narrow residential streets in Shizuoka Prefecture and carrying out behind-the-scenes maintenance at Universal Studios Japan in Osaka after the park had closed.

Condominium prices in Osaka are rising at a pace that shows no sign of slowing, with units exceeding 100 million yen becoming increasingly common as the city records the world’s fastest rate of condo price growth among major metropolitan areas.

Asahi Beer announced on December 10th that its sales in November fell by roughly 20 percent from a year earlier, marking a deeper decline than in October, as the company continues to feel the impact of a system outage caused by a cyberattack on Asahi Group Holdings in late September that forced restrictions on shipments of gift items such as year-end offerings, while a spike in orders when the company resumed taking requests in October is also believed to have contributed to the downturn.

Do you have a business idea and the desire to try yourself in entrepreneurship? Then you should consider starting a company in Azerbaijan. Why Azerbaijan?

A government–ruling party panel is preparing to expand the Nippon Individual Savings Account so that even those under 18 can regularly invest in mutual funds, with the goal of making it easier for households to allocate money for education and other expenses and thereby supporting a broader shift from savings to investment; the proposal will be written into the tax reform outline for fiscal 2026, with the revised scheme expected to begin as early as 2027, and Monex Research Institute analyst Naoko Shinoda joined the program to discuss how a child-focused NISA might be used and what it means for Japan’s ambition to become an asset-management nation.

JR East announced that it will begin operating the nation’s first cargo-only Shinkansen on March 23rd 2026, running between Morioka and Tokyo with loading and unloading carried out on dollies directly at the rail yard.