Mar 15 (Nikkei) - Amazon.com opens a music studio Tuesday in Tokyo, aiming to strengthen its foothold in a music streaming market with room to grow as the company scrambles to catch up with rivals like Apple.
The facility in the trendy Shibuya district lets artists record and stream music and podcasts while providing space for video as well. This is believed to be Amazon's second such studio globally, following its first in New York City.
The U.S. tech giant wants the venture to generate original content for its streaming service to help Amazon stand out in a market where differentiation can be difficult. The company also anticipates synergy with its e-commerce operations through merchandise sales.