Osaka police deploy YouTube ads to combat rising marijuana use among youths

Dec 22, 2023 | News On Japan

OSAKA - In an innovative move, the Osaka Prefectural Police have initiated a campaign on YouTube, launching targeted advertisements from December 22, aimed at addressing the significant increase in marijuana-related offenses among young people.

This year alone, crimes involving marijuana among young people comprise around 80% of such offenses in Osaka Prefecture.

The advertisement, featuring a stark narration that declares "Marijuana is absolutely unacceptable!!", forms part of a strategic effort by the Osaka Prefectural Police to highlight the growing concern. The campaign was necessitated by the alarming statistic that, as of November's end, individuals under 29 years old comprised approximately 80% of all marijuana-related arrests in the prefecture.

Targeted specifically at the younger demographic, the ads are set to automatically play on YouTube for users aged 18 to 24 in the prefecture, especially when they search for terms related to marijuana or cannabis. This initiative comes as the police intensify their efforts to counteract the spread of misinformation among youths, particularly the understated perception of marijuana's addictive properties. The advertising campaign is slated to continue for a period of three months, aiming to educate and deter young individuals from engaging in marijuana use.

Players to Watch When Japan Faces the Netherlands

Japan's World Cup campaign begins on June 14 when the Samurai Blue face the Netherlands at Dallas Stadium in Texas, a clash that will showcase some of the game's most talented players and pit two ambitious teams against one another in a crucial Group F opener. While Japan arrives without injured winger Kaoru Mitoma, one of its most recognizable stars, the squad still boasts a wealth of talent drawn from Europe's top leagues.

El Nino Returns, But Japan Faces Another Hot Summer

The Japan Meteorological Agency (JMA) announced that an El Niño phenomenon is believed to have developed this spring, warning that Japan is likely to experience above-average temperatures nationwide this summer despite the climate pattern's traditional association with cooler summers.

Narita Airport Advances Compulsory Land Acquisition for Runway

Narita International Airport Corporation is expected to announce next month that it will apply to the national government for project certification as part of the process to enable compulsory land acquisition for the construction of a new runway at Narita Airport, according to sources familiar with the matter.

Fire Destroys Historic Arima Inari Shrine

A fire broke out at Arima Inari Shrine near the Arima Onsen hot spring resort area in Kobe on the night of June 9th, destroying multiple buildings and leaving an elderly Shinto priest and his wife with minor injuries.

Japan National Team Holds First Training Session in Nashville

Japan's national soccer team arrived in Nashville, Tennessee, on June 8th from Monterrey, Mexico, where it had been conducting a pre-World Cup training camp, and held its first practice session at its base camp for the FIFA World Cup in North America.

MEDIA CHANNELS

MORE Education NEWS

Japan Ranks Last Among OECD Countries in Sleep

Japan, which records the shortest average sleep duration among OECD countries, is launching new efforts to tackle widespread sleep deprivation, including the opening of specialized sleep disorder departments and programs aimed at improving children's sleep habits through sports and physical activity.

Why Birthrates Differ Between Kyoto and Shiga

Birthrates in neighboring Kyoto and Shiga prefectures have moved in opposite directions, with experts pointing to housing costs, commuting convenience, and stable employment as key factors shaping where young families choose to live.

How Historical Revisionism Fuels Modern Prejudice Against Ainu

A panel exhibition held in Sapporo this year has reignited debate over what many experts and Ainu activists describe as a new form of discrimination—one that denies the Indigenous status of the Ainu people and seeks to reinterpret the history of discrimination they endured in Japan.

Japan Toothbrushing Drill Draws Record 326,000 Students

Elementary school students across Japan took part in the National Elementary School Toothbrushing Event on June 5th, with children at approximately 6,000 schools learning proper brushing techniques and oral hygiene practices under the guidance of dental hygienists.

Japan's Birth Rate Falls to Record Low 1.14

Japan's total fertility rate, which represents the average number of children a woman is expected to have during her lifetime, fell to a record low of 1.14 in 2025, underscoring the country's deepening demographic challenges.

Historic Kyoto Girls' School Opens Doors to Boys

As Japan's shrinking youth population continues to reshape the education sector, a girls' high school in Kyoto has announced plans to become coeducational beginning next academic year.

Hokkaidō 1997 | Heart of the Country

Heart of the Country” is the story of Shinichi Yasutomo, the extraordinary principal of a rural elementary school in Kanayama, central Hokkaido, Northern Japan. Yasutomo is a man driven by his vision for learning and his passion for educating the heart as well as the mind. (TRNGL)

Challenges Foreign Workers Face in Japan

An Indonesian bus driver working in Tokyo says language barriers and differences in communication styles remain among the biggest challenges facing foreign workers in Japan, highlighting the importance of support from employers and colleagues as the country increasingly relies on overseas labor.

< 2 3 4 5 >