Gen Z Men Makeup Boom

TOKYO, Jul 15 (News On Japan) - Men's makeup is increasingly popular among Gen Z, with over 40% expressing no resistance to the idea. This trend, which gained momentum during the COVID-19 pandemic, sees young men adopting makeup for reasons such as covering acne scars and enhancing their appearance.

Events like "PREPPY Beauty Men’s WEEK" in Harajuku attract many participants, highlighting the growing interest. Supportive spouses and positive first impressions further boost this trend. Men's makeup is now seen as part of personal grooming, transcending traditional gender norms, and becoming a new standard for Gen Z men.

Source: FNN

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