Coca-Cola starts drink subscription service in Japan -- Apr 15
A new subscription service is now available for vending machines in Japan.

Coca-Cola Japan started a beverage subscription service (flat-rate billing) using vending machines this week.

Customers who set up cashless payments with the official app and apply for the service can purchase one drink a day from a compatible vending machine for 2,700 yen per month.

There are about 340,000 compatible vending machines nationwide.

Subscriptions are also being introduced in industries affected by the COVID-19 pandemic, such as fashion and restaurants, with a market size of about 876 billion yen which expanded by nearly 30% in FY2020, according to Yano Research Institute.





 サブスクリプションはファッションや外食など新型コロナウイルスの影響を受けた業界でも導入が進んでいて、矢野経済研究所によりますと、その市場規模は約8760億円と、2020年度で3割近く拡大しています。 - ANNnewsCH