Apr 15 (newsonjapan.com) - A new subscription service is now available for vending machines in Japan.
Coca-Cola Japan started a beverage subscription service (flat-rate billing) using vending machines this week.
Customers who set up cashless payments with the official app and apply for the service can purchase one drink a day from a compatible vending machine for 2,700 yen per month.
There are about 340,000 compatible vending machines nationwide.
Subscriptions are also being introduced in industries affected by the COVID-19 pandemic, such as fashion and restaurants, with a market size of about 876 billion yen which expanded by nearly 30% in FY2020, according to Yano Research Institute.
Source: ANNnewsCH