TOKYO, Sep 18 (News On Japan) - This year, many popular restaurants from Hokkaido have begun expanding into Tokyo. With their unique flavors cultivated in Hokkaido, these businesses are making a big splash in the capital.
These eateries, known for their specialty dishes like Genghis Khan lamb, miso ramen, and artisan bread, have attracted long lines of eager customers. Businesses such as "Hokkaido Soul Food," a seafood izakaya in Shibuya, and the renowned Sapporo-based restaurant "Daruma," have found success by introducing authentic Hokkaido cuisine to Tokyo, with both seeing high demand since their openings.
In addition to restaurants, Hokkaido-based bakeries are also making their mark in Tokyo. Penguin Bakery, known for its use of locally sourced wheat and azuki beans, opened its first Tokyo store, marking its 53rd overall location. The bakery, famous for its award-winning curry bread, drew large crowds on its first day. The expansion is part of a broader trend, as Hokkaido businesses look to capitalize on the growing popularity of their products among international visitors.
The decision to expand into Tokyo is driven by the growing interest in Hokkaido cuisine among foreign tourists. Restaurants like Penguin Bakery have seen increasing numbers of international customers at their Hokkaido locations, boosting their confidence to enter Tokyo’s competitive market. According to industry experts, many Hokkaido-based eateries are looking to tap into the broader Tokyo market to further grow their businesses and cater to both local and international demand.
Source: ANN