PM Takaichi’s Favorite Bag and Pen Spark Shopping Frenzy

Oct 31, 2025 | News On Japan

TOKYO - Prime Minister Sanae Takaichi has quickly become Japan’s newest fashion icon. Since taking office just ten days ago, the 63-year-old leader’s signature style -- defined by her understated black tote bag and soft pink pen -- has sparked a nationwide shopping craze.

The centerpiece of the trend is a sleek black leather tote bag that Takaichi is often seen carrying when entering the Prime Minister’s Office. Social media users have affectionately named it the “Sanae Bag,” driving demand so high that it is now sold out nationwide, with a six-month waiting list. The bag, crafted by Hamano Leather Craft in Nagano Prefecture, is made from 100% cowhide and priced at 136,400 yen.

“It’s light, elegant, and easy to use—crafted carefully by skilled artisans who study each piece of leather,” said company representative Takanori Kobayashi. “We’ve been making this model for 30 years, so it’s deeply gratifying to see it suddenly gain attention again.”

Orders for the bag surged following Takaichi’s appointment, forcing the company to postpone shipments until the end of May. Even customers who managed to place early orders are thrilled. “I saw how stylish and confident she looked with it and thought, I want to share that energy,” said Rie Seno, an administrative scrivener who joined the “Sana-Katsu” movement. Another woman who ordered one for her 80-year-old mother said delivery won’t come until late March, adding, “It’s amazing that something the prime minister uses is still within reach for ordinary people.”

The “Sana Craze” hasn’t stopped with the handbag. The pink multi-function Jetstream pen by Mitsubishi Pencil that Takaichi used during her first press conference has also become a hit item, with fans eager to own the exact same model. “Based on video footage, it appears she’s using our light pink Jetstream,” said a Mitsubishi Pencil spokesperson. “We’re honored she chose it for such an important occasion.” The pen sells for about 1,100 yen but has become difficult to find due to surging demand.

Supporters say Takaichi’s clean, approachable style resonates because it combines professionalism with warmth. “She’s Japan’s first female prime minister, and her fashion reflects both strength and elegance,” said one woman in Tokyo. “It’s easy to admire and easy to imitate.”

Source: FNN

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