What is Workman's unique strategy?

TOKYO, Oct 16 (News On Japan) - Workman, a major work wear company, announced its expansion into the global market in August of this year, starting with the opening of a store in Taiwan in 2027.

The driving force behind Workman's success is Managing Director Tetsuo Tsuchiya. He has created a string of new business formats, such as "Workman Plus," "Workman Women," and "Workman Pro," expanding the business and conquering untapped markets.

Workman's sales have more than doubled in five years to approximately 169.8 billion yen.

Tsuchiya's approach includes unique ideas such as "not setting deadlines or quotas for work" and a "white franchise" model, where the parent company provides support and assistance to franchisees without imposing strict or burdensome requirements.

In September, Workman opened a new store in Ginza called "Workman Colors" that emphasizes the sale of stylish designs alone.

In an unprecedented move, the company appointed a camping blogger, and former official ambassador of Workman, as an external director.

Will this winning streak continue? This video explores Workman's challenges ahead.

Japan to Tighten Age Verification Rules for Social Media

Japan's Ministry of Internal Affairs and Communications on April 22 presented a draft outline of key issues to an expert panel examining protections for minors on social networking services, taking a cautious stance toward blanket age-based access restrictions that have been increasingly introduced overseas.

Japan's Bus Driver Shortage Deepens

Japan is turning to foreign workers to address a deepening shortage of bus drivers that has led to route suspensions and reduced services nationwide, including in Tokyo. With the industry projected to face a shortfall of 36,000 drivers by 2030, operators are beginning to recruit and train overseas talent as a short-term solution to keep public transport running.

Four Japanese Crew Members Disembark in Persian Gulf, 16 Remain

Four more Japanese crew members have disembarked from Japan-related vessels staying in the Persian Gulf, reducing the number of Japanese nationals still aboard ships in the area to 16.

Japan's Answer to Dangerous Sewer Pipes

Road cave-ins are occurring one after another across Japan. According to a survey released on April 22 by the Ministry of Land, Infrastructure, Transport and Tourism, so-called dangerous sewer lines requiring urgent countermeasures now total 748 kilometers nationwide.

Japan to Allow Overseas Sales of Lethal Weapons

The Japanese government on April 21 revised the Three Principles on Transfer of Defense Equipment and related guidelines, in principle allowing the export of weapons with lethal capabilities. The move marks a major turning point in Japan's postwar security policy.

MEDIA CHANNELS

MORE Business NEWS

Honda Faces First-Ever Net Loss After EV Retreat

Honda said it expects to post its first net loss since going public in the fiscal year ending March 2026, underscoring the heavy cost of its abrupt retreat from electric vehicle expansion.

Fuel Shortages From Middle East Tensions May Halt Fishing

Wakayama Prefecture held talks with local fisheries cooperatives after concerns grew that fishing boats may be unable to put to sea because fuel supplies have been disrupted by tensions in the Middle East.

China's Rare Earth Exports to Japan Fall

China's exports of rare-earth magnets to Japan in March fell 17.3% from the previous month to 184 tons, China's General Administration of Customs said on April 20.

Japan Home Prices May Rise 30%

A shortage of naphtha, a key petrochemical feedstock used in a wide range of products, is pushing up the cost of housing materials in Japan and raising concerns that home prices could climb by as much as 30%.

What You Can Do to Avoid Legal Problems in Business

Running a business with integrity and good values is the highest road most owners strive to be on. However, sometimes being good isn’t enough to spare you from legal trouble.

TOTO to Resumes for Unit Baths

TOTO said on April 16 that it will gradually resume new orders for its unit bath products from April 20 after securing a clearer outlook for raw material procurement.

Theme Parks Bet on 25th Anniversary Year

Tokyo’s and Osaka’s flagship theme parks are both marking their 25th anniversaries this year, raising expectations that milestone celebrations could provide a boost to visitor numbers and earnings.

42 Japan-Linked Ships Remain Stranded in Persian Gulf

As tensions in the Middle East continue, 42 vessels linked to Japan remain stranded in the Persian Gulf, raising concerns over supply chains for naphtha, a key raw material used in plastics and coatings, with manufacturers warning that prolonged disruptions could drive up prices for everyday goods and housing materials.

< 2 3 4 5 >