Fender opens flagship store in Tokyo

TOKYO, Jun 30 (Japan Today) - Fender, the guitar of choice for some of the world’s biggest stars from Jimi Hendrix to Eric Clapton, is opening what it calls its “first flagship store” in its 77-year history.

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The American guitar manufacturer has chosen for its location Tokyo’s Harajuku, a hot spot for Japanese youngsters who love animation, outlandish fashion and, of course, American music. The store was unveiled to reporters Thursday ahead of its official opening Friday.

Asia-Pacific is on track to become the biggest music market in the world by 2030, and more stores are planned for the region, Fender says. The company's revenue in Japan has recorded double-digit percentage growth each year since 2015.

Although Tokyo already has many new and used guitar shops, the flagship store is designed to serve as a kind of museum-cum-amusement park for Fender lovers.

The three-story store in Harajuku is filled with Fender guitars, basses and amplifiers, including some exclusive products. The basement has a concert space and coffee shop. ...continue reading

Source: ANNnewsCH

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